Calling all online business owners who want a simple approach to marketing!

The 7-step, simple approach to creating a marketing plan tailored specifically to your business – that you can actually implement!

For just $27

let’s keep it real

Do you ever feel like…

You’re scrambling around online, but you’re not really sure what you’re doing?

You’re showing up and doing everything on the fly and it’s mega stressful?

You’re making offer after offer, but no one is buying (there’s more famine than feast)?

You hate (ok that’s a strong word), I mean ‘strongly dislike’ all things marketing?


You’re not alone!

But the solution is actually really simple.

You just need a PLAN!


The real question is are you ready to create one?

Seriously, if you’re ready to build an actionable marketing plan to steer your efforts, in a DAY (not weeks, or months) then this is for you.

I’m a straight up kinda gal, so let me be real with you …

If you’re running an online business with no real marketing plan – you’re planning to fail. 

Imagine deciding you want to go to Miami [or insert some other amazing location here], but you show up at the airport with no flights booked and no passport.

You’re not going to get very far.

The same applies in your business. 

You may have decided your destination is 5 figure months or multi 6 figure years – but with no plan on how you’re going to get there – what do you think is going to happen?

You need a marketing plan.

But for some reason online marketing in general has become way more complicated than it needs to be.

With a million strategies and everyone telling you their method is the best … it can get confusing and overwhelming pretty quick.

But guess what?!

You don’t need fancy strategies and tactics to get started. 

You don’t need to be thinking about messenger bots and complicated funnels.

That can come later. 

For now, let’s just keep it SIMPLE.

What I’m sharing with you today is the fast-track approach to creating a plan and figuring out what the heck you’re doing!


Hey, I’m Toni

Online marketing and tech are my jam but let me take you back to 2017 real quick…

I’d just left my corporate London job, full of excitement and enthusiasm about this online web design business I was starting.

I had 8 months of savings and a whole lot of delusion about the clients that would be knocking down my door to work with me. (Queue the laughter)

I didn’t get ‘marketing’, I just kinda figured you show up a few times on social media and clients appear. Right?!


Of course, that was not the case!


In the blink of an eye, I’d burned through those 8 months of savings and only made around $500 for my confused efforts.

I had no choice but to go back to corporate – but commuting made me more determined than ever to figure it all out.

And that’s exactly what I did.

Today I run an online marketing tech implementation agency and I’ve just started a training company. I’ve more than replaced my corporate salary, built a team and as a single mom, I value the flexibility of being able to be home with my son.

But truth be told, it took me a couple of years to figure out I needed a marketing plan and at least another year after that to realise it didn’t have to be 100 pages and impossible to implement. 

But this really isn’t about me.

It’s about you not falling into the same marketing pit holes I did…

and that’s why i’m excited to share

The 7-step, simple and actionable approach to planning out your marketing, so you can see real results from your online efforts.

This is everything you need...

with none of the fluff!

Fast track creating your marketing plan, just like Merisha:


Just what I needed to get me on the right track. I’ve had a good product for some time, but couldn’t organise my thoughts enough to market it to the right people in the right way. This guide helped me and my team to set out a workable and coherent plan, and more importantly take action. Orders are now coming in and I couldn’t be happier.

Merisha Stevenson

simple marketing

What’s the PLAN?

Phase 1: Your Mission & Goals

Being clear on your marketing mission and goals is imperative to your marketing success.

If you don’t know where you’re going or what you’re trying to achieve, it will be impossible to measure the effectiveness of your activities.

In this phase we will:


Outline your marketing mission in line with your overall business mission.


Get super focused on your marketing goals (remember this isn’t just about monetary returns)

Phase 2: Your Avatar

We’ve all heard it said ‘if you try and market to everyone you will market to no-one’. And it’s true!

So many people are hesitant to have an avatar because they worry it will be restrictive. But this doesn’t have to be the case. 

In fact, having a clear avatar can help you to form healthy business boundaries in addition to making it easier to convey your marketing message. 

In this phase we will:


Outline your avatar(s) demographics/ psychographics


Zero in on their key purchase drivers


Determine their key purchase drivers

Phase 3: Your Product Suite

Having clarity on what you’re selling (and to who) is another integral part of your marketing plan.

Your product suite is about more than just a list of random products/services.

It’s an opportunity to be intentional with offers; ensuring that you meet people where they are in the buyer’s journey.

From low-ticket to high-ticket (and everything in between) in this phase we will:


Explore 3 different pricing models


Identify the products in your suite

Phase 4: Your Customer Value Journey

The reality is customers aren’t just going to land in your lap. Having a solid understanding of how you’re taking your prospects from being strangers (not knowing anything about you or your brand), to buyers and beyond is key to any marketing plan. 

In this phase we will:


Look at attracting an audience, getting them to engage, subscribe and convert into paying customers.


Map out your 8-step customer value ladder.

Phase 5: Your Competition

If you want to succeed online you can’t afford not to pay at least a little attention to the competition.

Identifying who your competitors are is a great exercise from a marketing perspective.

You can use this information for a range of things including – identifying new products/services you can offer that they aren’t, targeting their audience for paid advertising purposes, tapping into their audience’s questions/struggles etc.

In this phase we will walk through:


The value of conducting competitor analysis


Identify your competitors.

Phase 6: Your Content

Content is really the lynchpin of The Simple Marketing Plan.

Once you’ve determined your mission and goals, identified who you are talking to, what you’re offering them and how you can stand out from your competition, content will pull it all together.

In this phase we will:


Identify 3-5 core content pillars


Develop content ideas for each stage of the buyer journey.

Phase 7: Month by Month Planning

Now this is the really exciting part. It’s where we take everything and map it out month by month.

By the end of this phase you will have an actual marketing plan, with:


Dates of your launches and special promotions.


Clarity on what content you need to create and when you need to create it.


Clarity on what offers you need to prepare and when you need to create them.


Clarity on what you’re doing for lead generation each month.

Plus there’s more

Don’t forget your bonuses!


The aim of The Simple Marketing Plan is that you create your plan within a day. To help you even more with the process, I’m also including a sample marketing plan based upon my business so that you can really hit the ground running.

(VALUE $97)


Gain free access to our virtual summit in November 2022. Plus this VIP Pass will give you access to all of the Magnetic Marketing Summit recordings, as well as special Ask Me Anything sessions with our guest experts.

(VALUE $197)

market research guide

There’s no need to spend hours trying to figure out what you should say in your email nurture sequence. This plug and play swipe file will take away any guess work and allow you to have a 5-step email automation set up in next to no time.

 (VALUE $27)


This is perfect for you if you’re a service-provider running an online business.

If you’ve already experienced feast and famine and you want to break the cycle, or you just want to get started on the right foot.

If you see the tremendous amount of value in having an automated lead generation system.

If you’re ready to put in a few hours work in order to reap long term results.

You’ve been held back by tech but you’re ready to move past that obstacle.


How can I help?

What others are saying about Toni…

What’s included:


7 Actionable Trainings (Value $397)


Marketing Plan Workbook (Value $197)


Marketing Plan Template (Value $97)



Magnetic Marketing VIP Access (Value $197)


Example Marketing Plan (Value $97)


Simple Guide to Market Research (Value $27)

Total Value = $1,012

Regular Price = $97

Today’s Price = $27

this is totally risk-free!

100% Money Back Guarantee

The Simple Marketing Plan comes with a 100% money back guarantee. Meaning, if at any point over the next 7-days you feel like this wasn’t the best use of your $27, just drop us an email and we’ll give you a full refund – no questions asked.



Frequently Asked Questions

Do I really need a marketing plan?

In a study conducted by Outbound Engine, it was revealed that 50% of SMBs do not have a marketing plan and whilst your business may survive without one, it won’t thrive.

Having a marketing plan will help you to show up consistently, acquire new leads and convert more prospects into paying customers/clients.

It really is a no-brainer and creating one doesn’t have to be complicated – hence The Simple Marketing Plan.

How long will it take to create my marketing plan?

It is absolutely possible to get through this training and create a simple marketing plan, tailored to you and your business in a single day.

However you will have immediate access to all of the training and can complete it at your leisure.


Upon purchase you will receive an email outlining how to log-in to my On Demand Training platform – hosted on WordPress.

All of the materials will be available for immediate access.


You will have lifetime access and even better than that, you will automatically receive any future updates at no additional cost.

Do I need any special software to access the templates and resources?

Absolutely not. 

All of the resources and templates are either Google docs or fillable PDFs, so as long as you have a computer and internet access, you will be able to log-in and make use of the resources.


The Simple Marketing Plan comes with a 100% satisfaction guarantee. Meaning if you aren’t happy with its contents all you need to do is contact us within 7-days and we will give you a full refund no questions asked.

Owing to the nature of digital products, this is a pretty generous refund policy, so please don’t hop in, watch all the content, download everything and then ask for a refund if you genuinely like the product and get value from it. 

What’s included:


7 Actionable Trainings (Value $397)


Marketing Plan Workbook (Value $197)


Marketing Plan Template (Value $97)



Magnetic Marketing VIP Access (Value $197)


Example Marketing Plan (Value $97)


Simple Guide to Market Research (Value $27)

Total Value = $1,012

Regular Price = $97

Today’s Price = $27

So what are you waiting for?!

Don’t struggle another day not knowing what you’re doing with your marketing when The Simple Marketing Plan will allow you to create a plan you can actually implement in a day or less!

© TM&Co. TRAINING Limited | Company No. 13404752 | All Rights Reserved